This month AJ Printing & Graphics and Wine Country Signs marketing coordinator, Michaela sits down with Rose Souders to discuss social media, its techniques and how small businesses can use these to their advantage in order to gain online attention. Rose, CEO of Potluck Consulting in Santa Rosa is a social media, SEO and digital marketing specialist that has helped small businesses all over the bay area gain attention and recognition in their industry through diverse marketing campaigns, and SEO efforts.
This month we sit down with author, entrepreneur, publicist and marketing strategist Lia Huber with Nourish Evolution. Lia has worked for brands like American Express, British Airways, and Earthbound Farm. She is now partnered with Fetzers' organic label, Bonterra Vineyards. Join us as we discuss her strategy, experience and overall advice for marketing entrepreneurs.
Join us this month as we discuss the upcoming Earth Day event in Santa Rosa's Courthouse square with Elise Howard, Outreach Coordinator. We discuss the event and what it takes to put on a successful and free event, how they market and how the reunification of Courthouse Square could influence the success of the event.
Join us this month as we sit down with Meredith Giles, marketing director for La Tortilla factory as we discuss tips and tricks for marketing your small business. Hear how Meredith got her start in marketing, the amazing campaigns she has worked on and how she approaches marketing in a rapidly evolving market.
Meredith has worked for global brands including Audi, Sebastiani Vineyards and Winery, Rodney Strong and now La Tortilla.
Marianne McBride, the Council on Aging in Sonoma County's President and CEO of six years discusses their marketing initiatives, strategies and difficulties. She dives into how their company has changed, how their Noble Spoon venture came to fruition and what they see for the future. Marianne also discusses their fundraising and events that help them supply close to 300,000 meals to seniors (and other services) every year. Looking to beef up your marketing plan? Listen and see how Marianne have helped one of Sonoma County's most successful non-profit grow exponentially in just a few short years.
Sarah Giometti from Provaro Marketing joins us and tells her secrets to success. She has small business clients all over the country. She gives her advice for easy ways to brand, integrate social media and overall improve marketing efforts. Inbound and outbound marketing is discussed, its shift and how small businesses can make small steps everyday to improve their marketing and eventually their sales and presence in the community.